Start with the Job
A direct service menu helps someone who already knows the task.
BEHIND THE DESIGN
Different businesses.
Different answers.
A few pages from our working table. Explore a brief, compare three directions, and see why one fit.
Four fictional portfolio studies. Not client work.
A red marker box marks the chosen direction. Each alternative answers the brief in a different way.
Landscaping
Fieldwork
The briefMake it easy for a homeowner to understand the garden work on offer and describe what their own space needs.
The Working Notebook
Photos and practical notes explain the work before the visitor starts a brief.
A Living Plan
A garden plan gives a stronger sense of place, but needs more explanation.
Why B fits
B puts real tasks and useful details first. Its notebook layout gives planting, one-off work and ongoing care a clear place, so visitors can start with the job they have in mind.
Bodywork
Still Room
The briefHelp a first-time bodywork visitor feel informed and comfortable, with room to explore preferences or simply read.
Time, Clearly
A time-led layout gives a quick way to compare session lengths.
Start with Comfort
Comfort-led choices invite a gentle first step, with a path to skip and read.
The Session, Unfolded
A step-by-step visit explains what to expect before, during and after.
Comfort first, with a clear picture of the visit.
Why B fits
B starts with how the visitor wants to feel, without forcing a choice. C adds a clear arrive, talk, settle sequence so the visit itself feels less unfamiliar.
Pizzeria
Fable Pizza
The briefKeep the pizza menu easy to explore while giving an imagined neighborhood pizzeria a memorable personality.
The Counter Menu
A familiar counter menu makes the food and choices easy to scan.
A Place at the Table
A tabletop scene brings the atmosphere of eating together to the foreground.
The Pizza Index
An expressive graphic index gives the menu a strong visual identity.
Why C fits
C uses a bold numbered menu, large type and ingredient illustrations to explore a more expressive identity. A and B offer familiar restaurant experiences; C was chosen to show a different kind of design in this portfolio.
Plumbing
Goodwell Plumbing
The briefHelp a homeowner connect an everyday plumbing problem to the right service and understand the next step.
The Service Directory
A straightforward directory works well for a visitor who knows the service name.
Inside the Home
A cutaway home connects service choices with familiar rooms and fixtures.
The Work Order
A work-order layout emphasizes the steps between an inquiry and agreed work.
Why B fits
B puts the services in the context of a home. Visitors can start with a familiar fixture, then carry that choice into an inquiry. Clear text choices support the illustration.
A STARTING POINT, NOT A FORMULA
What does your
business need?
The work begins with your customers, your offer and what a useful website should help them do.
Start a conversation